Social CRM: Managing Customers Online

 

Social CRM is strategy and applications which harness the power of online customer communities, social networks, and traditional CRM systems.

Customers and advocates become a competitive advantage

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Community experts Tempero are hosting an evening for marketers and brand managers to learn about Social CRM in association with Lithium Technologies.

Lithium provides software that helps business:

1. Lead customer support from online - reducing operational expenses such as call centres and drive up customer satisfaction
2. Extend word-of-mouth marketing reach - Analyse communities, identifiy rank and influence, recommend and track product trials
3. Crowd-source innovation - Create or harness existing communities for brand collaboration and new product ideas

Lithium will be demonstrating their solutions alongside case studies of their work with brands like BT, Virgin Media, Sony Playstation, AT&T and Barnes&Noble.

Then you'll hear from Social Network gurus The iPlatform.

The iPlatform has helped brands like ITV, Ministry of Sound, The Gumtree, Comic Relief, and MyDeco run successful campaigns in Social Networks like Facebook and Twitter. They are currently developing an online tool to help agencies and organisations manage and scale up external social media campaigns.

Timings:

6.30:             Guests arrive, grab a glass of wine and get settled in, Tempero welcome

7 - 8pm:        Lithium and iPlatform demonstrations followed by Q&A

8 - 9pm:        Drinks and nibbles

Guests must register to reserve a place

For further information contact:

Darika Ahrens

darika.ahrens@tempero.co.uk

Telephone: 020 7636 1200

Wednesday, October 21, 2009 from 6:30 PM - 9:00 PM (GMT)

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